Ruben Claes

Spent 3 years as PMM at Teamleader (Belgium) before going independent in 2023. Runs the Benelux chapter of a B2B growth community with 800 members.

1 article by Ruben Claes.

• Growth Playbooks
• AI Market Research

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  AI go to market strategie: waarom 87% faalt en 6% slaagt

  4 september 2026

  87% van B2B-marketeers gebruikt AI in GTM-workflows. Slechts 6% haalt resultaten. Het verschil zit in beoordelingsvermogen, niet in tooling.