Market Research Methods That Still Work in 2026 for B2B
Surveys, interviews, desk research, traffic data and public conversations: what each market research method answers, where it misleads, and which to run first.
7 articles by Lotte Verstraeten.
-
-
Lean Canvas vs Business Model Canvas: Which to Use First
Four boxes separate the lean canvas from the business model canvas. Here is which one fits your stage, and how to back the problem box with real evidence.
-
Build a Competitor Analysis Framework With Public Signals
A signal-based competitor analysis framework built from Reddit, X, and LinkedIn threads: find named prospects who just described your competitor's pain.
-
Reddit Market Research: Extract Real Buyer Signals in 2026
Reddit hosts 100,000+ active communities where B2B buyers describe their exact pain points daily. Here is how to mine those signals without a survey or ad budget.
-
Market Research Trends 2026: Signal-Based Research Wins
Market research trends 2026: why brand monitoring fails B2B teams and what signal-based research looks like in practice, with real examples.
-
Social Media Competitor Analysis: Your Field Guide
How to run a social media competitor analysis that finds named prospects actively complaining about competitor products, using only public forum data.
-
AI Agent Examples: 12 Real Use Cases That Actually Work
12 real-world AI agent examples with named companies and measured outcomes. From JPMorgan to Walmart, this is what agentic AI actually delivers in 2026.
