GTM Strategy Template: 7 Steps That Close Real Deals
A 7-step GTM strategy template for B2B SaaS: from ICP signal mining to motion selection, pricing, 5 KPIs, and a monthly review loop.
4 articles by Ruben Claes.
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Building an AI Go to Market Strategy That Actually Works
87% of B2B marketers use AI in their GTM in 2026. Only 6% qualify as high performers. Here is what separates the two groups and how to build an AI go to market strategy that closes deals.
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Striking Distance Keywords: A B2B SaaS Growth Playbook
Striking distance keywords rank in positions 4-20 and respond faster to optimization than new content. Here is the 30-day playbook.
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AI Agent vs. Chatbot: What Actually Separates Them
Gartner found only 130 verifiably agentic products among thousands of claims. This draws the exact line between chatbots and agents, with B2B use cases and three vendor tests.
