SWOT Analysis Examples Built From Real Customer Posts
Four SWOT analysis examples with a source behind every line, and the two-hour method to collect that evidence from public posts on Reddit, X and LinkedIn.
7 articles by Ruben Claes.
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Positioning Statement Examples for B2B SaaS Teams (2026)
Six B2B SaaS positioning statement examples, weak draft versus the version that holds, plus a way to test each claim against real customer posts.
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Press Release Format: The Structure Reporters Expect
The press release format reporters expect: nine elements in order, a lead that works, the right length and file type, and a pre-send checklist.
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GTM Strategy Template: 7 Steps That Close Real Deals
A 7-step GTM strategy template for B2B SaaS: from ICP signal mining to motion selection, pricing, 5 KPIs, and a monthly review loop.
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Building an AI Go to Market Strategy That Actually Works
87% of B2B marketers use AI in their GTM in 2026. Only 6% qualify as high performers. Here is what separates the two groups and how to build an AI go to market strategy that closes deals.
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Striking Distance Keywords: A B2B SaaS Growth Playbook
Striking distance keywords rank in positions 4-20 and respond faster to optimization than new content. Here is the 30-day playbook.
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AI Agent vs. Chatbot: What Actually Separates Them
Gartner found only 130 verifiably agentic products among thousands of claims. This draws the exact line between chatbots and agents, with B2B use cases and three vendor tests.
